We aren’t telling you anything new when we say that technology is the future for most industries! In a tech savvy time where information can be imminently dispersed at the click of a button – it’s evident that times are definitely changing, especially for the traditional property and building industry.
Not only do houseandland.com.au want to be a part of this tech revolution, we want to be the first in taking a step to lead this revolution by being a software as a service! We developed our matching technology to help simplify the search for the perfect house and land combo. In three simple steps, we allow buyers to select the location they want and match it with house designs from Australian builders that will fit the block. We then connect them with the builder, developer and sales agent to begin the exciting process of creating their dream home. Yup, it’s that easy! We are basically the property industries dating app, but it might just cost you more than dinner when you end up leaving with your dream kitchen, two beautifully designed bathrooms and four personalised bedrooms for the family!
We know that it’s an exciting time for the industry which is currently reporting its highest percentage (35%) of homes being purchased coming from a build, cementing that Australians know what they want and they are willing to find the right people to work with to create their dream home.
Our research that we commissioned demonstrated that Western Australian’s are the savviest when it comes to saving with 42% citing cost effectiveness as a reason to build a home. Traditionally there’s a lot of financial elements that need to be taken into consideration when buying a first home, however our technology does all the hard work for you, allowing the buyer to be in complete control.
We’ve recognised the importance of technology and how a simple process such as houseandland’s matching algorithm can alleviate an immense amount of stress and anxiety. This then allows them to prioritise what’s important to the first home buyer, allowing them to feel empowered through their own decisions!
We truly believe that it’s important that buyers feel empowered by understanding they have choice when building their home, particularly when it comes to creative control which appears to be the most influential factor when choosing to build. 72% of Aussies claim they would prefer to build as it allows them the ability to personalise their own space and structure. 52% state that creative control is the main reason for building a house as the buyers feel empowered being able to choose their home design whilst matching it with land in their perfect location. They can have the home they want, where they want in three easy steps; 1. Search 2. Match, 3. Connect.
Australians certainly know what they want and the next generation most likely to build are passionate and determined to create their dream home for many good reasons! When buyers are connected with builders, developers and agents all through the simple touch of a button, the process is simple and seamless, generating a positive outcome for everyone involved!
The core benefit of our technology is that it allows us to support and fuel the industry by providing a genuine solution to an existing disconnect in the market. This is most evident in houseandland delivering more than just an advertising portal and focussing our efforts on software as a service (SAAS). SAAS allows us to integrate our technology into Builder, Developer and Agent websites so their own website visitors are able to match within your own brand space. The all-inclusive service costs only $490+gst per month for house designs and land estates. Residential agents can list knockdown rebuild & blocks for only $90+gst per listing per month.
Guest blog contributed by houseandland.com.au
*The report was conducted by Lonergan Research on behalf of houseandland.com.au in accordance with ISO20252 standard. 1,097 Home Owners and Intending First Home Buyers were surveyed between 28th June and 3rd July 2017. Surveys were distributed throughout Australia including both capital city and non-capital city areas. After interviewing, data was weighted to the latest population estimates sourced from the ABS.